Hotel Revenue Management Audit
Do your rates and sales agreements make commercial sense?
A lower rate may be justified by guaranteed room nights or early payment. A higher rate may come with cancellations, distribution costs or little actual business.
We review room revenue across customer segments and sales channels to assess whether commercial conditions are justified, consistently applied and supported by the business they deliver.
Discuss your hotel →
We review room revenue across customer segments and sales channels to assess whether commercial conditions are justified, consistently applied and supported by the business they deliver.
Discuss your hotel →
Look beyond OTA settings
Online channels may account for only part of your business. Corporate clients, tour operators, travel companies and distribution partners can be equally important.
We examine the overall business mix, then focus on the segments and arrangements that matter to the property.
We examine the overall business mix, then focus on the segments and arrangements that matter to the property.
What we review
Business mix and booking patterns
The contribution of customer segments and channels, including room nights, revenue, seasonality, booking windows and cancellations.
We distinguish who the guest or customer is from the channel through which the booking arrives.
Pricing and revenue management
Room categories, rate structures, discounts, restrictions and availability, together with the information and processes used to make decisions.
Current practices are considered alongside historical performance and competitive position.
Tour operator and travel company agreements
Contracted rates, allocations, release periods, payment schedules, cancellation conditions and guaranteed commitments.
We assess what the hotel offers, what the partner commits to in return and how the arrangement performs in practice.
The contribution of customer segments and channels, including room nights, revenue, seasonality, booking windows and cancellations.
We distinguish who the guest or customer is from the channel through which the booking arrives.
Pricing and revenue management
Room categories, rate structures, discounts, restrictions and availability, together with the information and processes used to make decisions.
Current practices are considered alongside historical performance and competitive position.
Tour operator and travel company agreements
Contracted rates, allocations, release periods, payment schedules, cancellation conditions and guaranteed commitments.
We assess what the hotel offers, what the partner commits to in return and how the arrangement performs in practice.
Corporate business
Corporate rates, access to availability, restrictions on high-demand dates, payment and cancellation terms, and actual room production.
We assess whether the business received supports the terms offered.
B2B distribution
How contracted rates reach the market, what resale conditions apply and whether there are signs of unintended public distribution or undercutting.
Discrepancies are documented without assuming an unverified source or resale chain.
Online sales channels
The main OTA settings, property and room information, rates, promotions, booking conditions and availability are always included in the review.
They are assessed as part of the wider commercial system.
Corporate rates, access to availability, restrictions on high-demand dates, payment and cancellation terms, and actual room production.
We assess whether the business received supports the terms offered.
B2B distribution
How contracted rates reach the market, what resale conditions apply and whether there are signs of unintended public distribution or undercutting.
Discrepancies are documented without assuming an unverified source or resale chain.
Online sales channels
The main OTA settings, property and room information, rates, promotions, booking conditions and availability are always included in the review.
They are assessed as part of the wider commercial system.
What you receive
- An assessment of revenue management and commercial arrangements.
- Findings supported by records, settings and examples.
- An explanation of which conditions are justified and which require attention.
- Prioritised recommendations, including questions to resolve with commercial partners.
- A discussion of the findings and possible next steps.
A lower rate is not automatically a mistake. We separate confirmed financial effects from potential risks and matters requiring further evidence.
How we work
We begin with a conversation about the property, business mix and concerns, then define the required information, deliverables and timing.
The review uses relevant booking data, reports, commercial agreements and system settings. Findings are discussed with your team to establish their context.
You do not need to organise every document before contacting us. We first establish what is available and what will be required.
You do not need to organise every document before contacting us. We first establish what is available and what will be required.
Scope and boundaries
The audit assesses commercial practices, not the legal enforceability of contracts or the accuracy of statutory accounts.
Implementation, ongoing management and preparation of a rooms revenue budget are separate assignments. If we have already completed an Online Sales Audit, we use those findings and define any additional review needed.
Implementation, ongoing management and preparation of a rooms revenue budget are separate assignments. If we have already completed an Online Sales Audit, we use those findings and define any additional review needed.
Discuss your hotel
Tell us how your hotel sells its rooms and which questions need an independent view.
All initial audits are paid services. Scope and fees are agreed before work begins.
We sign a mutual NDA before work begins or confidential information is shared, protecting your business information and our non-public methods, tools and working materials.
We sign a mutual NDA before work begins or confidential information is shared, protecting your business information and our non-public methods, tools and working materials.