Hotel Websites & Direct Bookings
Make it easier for guests to book directly.
Guests need to understand the rooms, compare their options and find clear booking conditions. An attractive website alone is not enough.
We create and improve hotel websites as part of the property's sales system, connecting its presentation with a practical route to booking.
Discuss your hotel →
We create and improve hotel websites as part of the property's sales system, connecting its presentation with a practical route to booking.
Discuss your hotel →
Areas of support
Structure and commercial offer
Page structure, navigation, room comparisons, relevant services and clear routes to availability or enquiry, built around the property and its target guests.
Website creation or improvement
A new website or defined changes to an existing one, covering the necessary pages, mobile presentation, forms and booking links.
Responsibilities for development, content and administration are established at the outset.
Content and language versions
Descriptions, visual materials and agreed language versions that accurately represent the hotel and help guests make a decision.
Photography, video and other new materials are scoped separately when required.
Page structure, navigation, room comparisons, relevant services and clear routes to availability or enquiry, built around the property and its target guests.
Website creation or improvement
A new website or defined changes to an existing one, covering the necessary pages, mobile presentation, forms and booking links.
Responsibilities for development, content and administration are established at the outset.
Content and language versions
Descriptions, visual materials and agreed language versions that accurately represent the hotel and help guests make a decision.
Photography, video and other new materials are scoped separately when required.
Booking engine and connections
Assessment of the current setup or assistance selecting a suitable solution.
Working with the relevant providers, we connect the booking engine and check the presentation of rooms, rates, availability and conditions.
Analytics and search foundations
Measurements of website use and the booking path, within the capabilities of the selected systems.
The scope can include basic technical search preparation. Ongoing SEO promotion and advertising are separate assignments.
Ongoing support
Content updates, booking-path checks, review of available analytics and defined improvements. Hosting, maintenance and update responsibilities are established before handover.
Assessment of the current setup or assistance selecting a suitable solution.
Working with the relevant providers, we connect the booking engine and check the presentation of rooms, rates, availability and conditions.
Analytics and search foundations
Measurements of website use and the booking path, within the capabilities of the selected systems.
The scope can include basic technical search preparation. Ongoing SEO promotion and advertising are separate assignments.
Ongoing support
Content updates, booking-path checks, review of available analytics and defined improvements. Hosting, maintenance and update responsibilities are established before handover.
From assessment to a working website
When your website needs attention
- Can guests understand the differences between room categories?
- Are photographs, descriptions and booking conditions consistent?
- Is the site easy to use on a phone?
- Can guests move from choosing a room to checking availability and booking?
- Does the booking engine display the intended rooms, rates and conditions?
- Can you see where visitors encounter difficulties or leave the process?
What you receive
- A new or improved website with clear rooms and conditions.
- A tested route to availability and booking.
- The agreed content and language versions.
- Analytics configured within the available systems.
- Access, handover information and a support arrangement where required.
How we begin
An initial audit determines what works, what needs attention and whether improvement or replacement is appropriate.
If there is no website, the assessment focuses on the product, materials, systems and requirements. Previous online-sales findings are reused where relevant.
We then define deliverables, responsibilities, timing and acceptance criteria.
We then define deliverables, responsibilities, timing and acceptance criteria.
How this connects with other services
Revenue Management covers pricing and availability decisions. Sales & Distribution covers the direct channel's role within the wider sales system. This service covers the website, its content and the guest's booking path.
Advertising, ongoing SEO, photography, hosting, domains and third-party software charges are not automatically included.
Advertising, ongoing SEO, photography, hosting, domains and third-party software charges are not automatically included.
Discuss your hotel
Tell us what you would like the website to do better, or describe the property and booking setup you are planning.
All initial audits are paid services. Scope and fees are agreed before work begins.
We sign a mutual NDA before work begins or confidential information is shared, protecting your business information and our non-public methods, tools and working materials.
We sign a mutual NDA before work begins or confidential information is shared, protecting your business information and our non-public methods, tools and working materials.