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Hotel Sales, Distribution & OTA Management
Reach the right customers — and follow through on sales opportunities.
We manage Booking.com, Expedia, Airbnb and other online sales channels: setup, corrections, optimisation and regular maintenance within clearly agreed responsibilities.
For hotels needing wider sales support, we also help develop corporate accounts, travel company and tour operator business. Channel work, direct booking strategy and active B2B sales are scoped as separate modules.
Discuss your hotel →
For hotels needing wider sales support, we also help develop corporate accounts, travel company and tour operator business. Channel work, direct booking strategy and active B2B sales are scoped as separate modules.
Discuss your hotel →
Areas of support
Booking.com and OTA optimisation
Property and room information, rate plans, discounts, cancellation rules, availability mapping and system connections across Booking.com, Expedia, Airbnb and other agreed channels.
The work can include setup, corrections and ongoing maintenance, with technology providers involved where necessary.
Partner research
Identification of relevant corporate accounts, travel companies, tour operators and other potential sources of business.
You receive a researched list of organisations and contacts, with a rationale for approaching them.
Initial outreach and handover
We prepare offers and introductory messages. Where included, we contact potential partners on the hotel's behalf and direct further communication to your designated manager.
The handover records who was contacted, what was sent, responses received and the next action required. An initial message does not automatically include managing the subsequent relationship.
Property and room information, rate plans, discounts, cancellation rules, availability mapping and system connections across Booking.com, Expedia, Airbnb and other agreed channels.
The work can include setup, corrections and ongoing maintenance, with technology providers involved where necessary.
Partner research
Identification of relevant corporate accounts, travel companies, tour operators and other potential sources of business.
You receive a researched list of organisations and contacts, with a rationale for approaching them.
Initial outreach and handover
We prepare offers and introductory messages. Where included, we contact potential partners on the hotel's behalf and direct further communication to your designated manager.
The handover records who was contacted, what was sent, responses received and the next action required. An initial message does not automatically include managing the subsequent relationship.
Sales processes and reporting
We help establish how enquiries and potential accounts are recorded, assigned and followed up.
This may involve CRM setup or a simpler tracking system, responsibilities, task schedules and reporting. Activity and outstanding actions should be visible to both the team and management.
Ongoing sales support
Review of activity, responses and proposals, with progress tracked against the plan.
Where the hotel executes the work, reporting distinguishes our contribution from the actions assigned to and completed by its team.
Active sales and account management
Calls, repeat outreach, negotiations and ongoing account contact can be included with dedicated resources.
If the hotel cannot provide the person to do this work, we discuss the staffing or contractor support required before committing to it.
We help establish how enquiries and potential accounts are recorded, assigned and followed up.
This may involve CRM setup or a simpler tracking system, responsibilities, task schedules and reporting. Activity and outstanding actions should be visible to both the team and management.
Ongoing sales support
Review of activity, responses and proposals, with progress tracked against the plan.
Where the hotel executes the work, reporting distinguishes our contribution from the actions assigned to and completed by its team.
Active sales and account management
Calls, repeat outreach, negotiations and ongoing account contact can be included with dedicated resources.
If the hotel cannot provide the person to do this work, we discuss the staffing or contractor support required before committing to it.
Direct booking strategy and commercial management
Direct booking strategy
A separate consulting assignment covering the direct offer, channel mix, enquiry follow-up and the costs of acquiring bookings. We compare OTA commissions with direct-channel marketing, payment and technology costs; direct bookings are not automatically cost-free. Website development and booking-engine integration are separate implementation work.
Commercial management
Coordinated sales, distribution and revenue management can be combined under one agreed commercial plan. Tasks, approval limits, resources and reporting are defined for your team, ours or both. This does not transfer hotel operations to us.
A separate consulting assignment covering the direct offer, channel mix, enquiry follow-up and the costs of acquiring bookings. We compare OTA commissions with direct-channel marketing, payment and technology costs; direct bookings are not automatically cost-free. Website development and booking-engine integration are separate implementation work.
Commercial management
Coordinated sales, distribution and revenue management can be combined under one agreed commercial plan. Tasks, approval limits, resources and reporting are defined for your team, ours or both. This does not transfer hotel operations to us.
What the engagement delivers
Depending on the selected modules:
Depending on the selected modules:
- Configured channels and consistent sales conditions.
- Researched partner and corporate account lists.
- Prepared offers and documented outreach.
- A process for enquiries and follow-up.
- Records of activity, responses and outstanding tasks.
- Regular review of sales progress and priorities.
How we begin
An introductory conversation establishes your needs and the role the team can realistically take.
We then agree the modules, deliverables and resources, using previous findings where relevant. Ongoing support is arranged monthly; research, setup and other defined assignments are identified separately within the scope.
Clear boundaries
Daily pricing, forecasting and inventory decisions sit within Revenue Management. Website development sits within Hotel Websites & Direct Bookings.
For combined services, each task has a defined owner. Software subscriptions, external providers and dedicated sales resources are identified separately where required.
For combined services, each task has a defined owner. Software subscriptions, external providers and dedicated sales resources are identified separately where required.
Related Insights
Discuss your hotel
Tell us which customers you want to reach, how sales are handled today and where you need support.
Scope and fees are agreed before work begins.
We sign a mutual NDA before work begins or confidential information is shared, protecting your business information and our non-public methods, tools and working materials.
We sign a mutual NDA before work begins or confidential information is shared, protecting your business information and our non-public methods, tools and working materials.